What LaunchScope does
It collects Amazon's raw data, fixes what's wrong, and turns it into a decision: go in or not, and with what.
The workflow
The full Amazon category tree across six marketplaces, over a hundred thousand nodes, browsable and selectable. You see the cost before confirming, and categories already analyzed can be viewed for free.
Each category produces hundreds of keywords with volume, competition and trend. We recognize and separate branded searches, flag the saturated or zero-volume ones, and classify relevance: what's truly that product, what's an adjacent market, what's off-topic.
On the keywords you pick, we open Amazon's first page: the twenty products that actually occupy it, with sales, prices, reviews, listing age, number of variants, sales channel and estimated margin after fees.
Each brand's visibility share, splitting organic from sponsored, and the full map of who ranks where on every keyword. From here you see the open spaces, not just the winners.
The assistant reads all the collected data and writes the analysis: competitive structure, barriers to entry, who's genuinely strong and who's vulnerable, where it's worth trying. Answering only on what the data shows.
The metrics you'll only find here
We know whether Amazon sells that product directly. If the Vendor share is high, forget the Buy Box as a third-party seller: it's a market you enter as a supplier, not a seller. Different paths, with different timelines and requirements.
The share of searches that contain a brand name. If it's high, customers already know what they want and capturing generic traffic is hard. If it's low, the field is open.
How many variants the leaders carry. A single-SKU market and one that requires forty colors are two very different investments, even at the same volume. Better to know before you order.
We don't take the raw figure. We rebuild revenue by weighting the real prices observed across the product family, because the number you see elsewhere can be off by more than a hundred percent.
How much volume products launched in the last eighteen months are generating. It's the most honest measure of how attackable a market really is: if someone who arrived yesterday is already selling, so can you.
A map of who ranks where, for every keyword in the market. Not just the winners: you also see the keywords where none of the leaders is strong, which are the entry points.
We separate organic share from sponsored share. A brand holding thirty percent of the space through ads alone doesn't own the market: it's renting it, and it's far more attackable than it looks.
Not every keyword in a category describes that product. We classify them as core, adjacent or off-topic, so you can tell the heart of the market from the fringe without reading three hundred by hand.
When themes belonging to a neighboring market show up among the keywords, we flag them. That's often where the room is, and it's the thing you'd never have thought to look for.